The majority of tool and equipment purchasing decision-makers used the Internet primarily for seeking information, not for actually purchasing tools and equipment, according to the AAIA 2014 Digital Tool & Equipment Purchasing Trends study. This recently released report provides insight into overall factors influencing tool purchasing decisions, online tool and equipment purchasing experiences, type of tools and equipment planned for future purchases, and the percent of tools and equipment purchased online.
The two-part report explores decision-makers’ use of the Internet as a tool and equipment purchasing medium. The first part analyzes tools purchasing, with the second focusing on equipment purchasing — all of which is based on a redesigned survey created by the AAIA Tool & Equipment Committee.
The report — which allows users to download Excel-based files, charts, tables and graphs that can be copied and pasted for presentation — is $175 for AAIA members and $350 for non-members. To order, visit www.aftermarket.org and click “Market Intelligence” or call AAIA market research at (301) 654-6664.
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