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AIA Canada Adds Collision Programs Director

AIA Canada has named Leanne Jefferies collision programs director, where she will play a key role in the organization and administration of the Canadian Collision Industry Forum (CCIF), which will be officially run by AIA Canada starting in January. Jefferies also will assist in integrating a range of new and existing collision industry initiatives, devising and implementing recruitment and retention programs, developing marketing and communications tools, and enhancing relations with Canadian colleges.

Jefferies also will continue in her current role as CCIF skills program director. The program will operate as it does today: as a partnership between CCIF and Skills Canada to promote careers in the collision industry across Canada.

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