The Automotive Industries Association of Canada (AIA Canada) has entered into a media partnership with Newspapers Canada to educate the driving public about the need for regular vehicle maintenance to improve car safety. Newspapers Canada is a joint initiative of the Canadian Newspaper Association and the Canadian Community Newspapers Association. The two groups represent more than 850 daily, weekly and community newspapers in every province and territory in Canada.
AIA’s “Be Car Care Aware” website is providing free editorial resources — stories, photos, fact sheets, market research, videos and more — to reporters and editors on automotive care and repairs, environmental issues, and road safety.
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