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ASA Automotive Systems Now Offers E-Commerce Tool

Merrimack, NH-based ASA Automotive Systems (formerly ASA Tire Systems) is now a reseller of E-Solution Professionals’ e-commerce technology for tire retailers, which ASA will market under the eTireLink Retail brand. It will allow tire retailers to design and set up their own websites; show an array of tires for sale, with the option to sell tires over the web; and promote their business with coupons and specials. The program can be used by individual tire stores, as well as chains with multiple locations.