Heidi Matheys has joined Ashland Consumer Markets as its vice president of global brands. She is responsible for leading brand management, strategy, marketing and consumer research for the Valvoline family of branded products, which includes Valvoline NextGen motor oil. Matheys reports to Sam Mitchell, senior vice president and president of Ashland Consumer Markets.
Matheys most recently was senior global marketing director of Dailies Total 1 at ALCON, a Novartis company, where she was responsible for brand development and the global product launch. Matheys’ background also includes account management at Young & Rubicam Advertising on the Lincoln Mercury business, as well as media buying and planning for a number of automotive dealers and associations at Graham Advertising.
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