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Thousand Oaks, CA-based Inc. — a website, blog, and online resource that likes women to Certified Female Friendly automotive businesses — is expanding the product offering to its network of certified businesses. New products added to the suite include:
• The AskPatty Certified Customer Friendly Program, a survey system with a built-in marketing tool allowing locations to track and improve upon their customer service results with as many as 30 customer surveys each month.
AskPatty Go Mobile, a mobile marketing program, including mobile website development and maintenance, call tracking, SEO analytics, and a reputation management system.
• An updated AskPatty Go Social program, a social media management system, including Facebook, Twitter, Google+ and Pinterest management.
AskPatty Go Schedule, technology that connects consumers on directly with a nearby Certified Female Friendly service location and allows them to schedule a service visit on the site.

Coming in the second quarter will be the new Certified Diversity Friendly Program, whose goal is to connect consumers to car dealers, service centers, tire dealers, quick lubes, car washes and more that proudly serve consumers of all races, religions, sexualities and gender identities.

These new products will be available in addition to the flagship product, the Certified Female Friendly program, which offers retailers and their employees training on how to better serve female customers. The program also includes ongoing marketing support in the form of webinars, consultations, email tips and customized promotional material.

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