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ATMC Members Rolling Out Training Webinars In Partnership With ASE

Members of the Automotive Training Managers Council (ATMC) expect to begin offering at least one service training webinar a month, starting this summer. Members of the ATMC teamed up with ASE to produce the webinars, which will cover a variety of topics of interest to the vehicle repair and service community.

The idea took root from ASE webinars that tackled general ASE test-taking tips, said David Milne, ATMC president and an executive director in charge of special test development for ASE. “Those were very well received and people started to ask why ASE couldn’t organize some help to prepare for the actual content of ASE tests,” Milne said. “One of the biggest concerns for ASE is those people who can’t pass the tests because they don’t have adequate training. So, we were definitely interested.”

As the testers, however, ASE felt that offering the webinars themselves would present a conflict of interest, so they set up the platform and asked ATMC members to conduct the actual training.

The organizations held a pilot webinar in early April covering: The Loss of Tension in the Accessory Belt Drive System. More than 960 people signed up and about 400 tuned in. Those who watched live could interact in real-time by submitting questions. The session was later posted online by ASE for access any time.

Bobby Bassett, an ATMC member and North American training manager for Gates Corp., conducted the training. He shot the 45-minute webinar from his home office in Denver. “It was extremely beneficial,” Bassett said. “Webinars are high impact and low cost.”

The goal for the webinars is to be informational, not promotional, he said. Presenters can use backdrops or shirts with their company logos, for example, but they’ll be discouraged from marketing specific products. “All we really should be teaching is cause and effect, where things fail and how to fix them,” Bassett said.

Future webinars topics will likely cover elements of ASE’s nine automotive test areas—from engine repair to brakes, steering and transmissions—as well as service consultant credentials, parts department issues, and more, Milne said.

“So many people who can’t get the time off for training or don’t want to travel for training should really find this helpful,” he said.

Initially, the group plans to offer one webinar a month. Next year, that number may increase to twice a month. The webinars are free for anyone with a myASE account. The dates and topics of future webinars will be distributed via ASE’s news updates.                  — Sarah Hollander

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