Apex, NC-based Autoshop Solutions Inc. has launched a new marketing tool for auto repair shops called Autoshop Mail, which combines postcard mailings with an online marketing campaign.
The Autoshop Mail direct mail program sends out postcards, equipped with phone tracking numbers for ROI measuring. It then integrates it with an online marketing campaign. Customers and new leads who receive the postcards are directed to a mobile-compatible landing page on the shop’s website for more information. Then, using the Google Display Network, ads matching the shop’s direct mail postcard and branding will follow the new lead around the Internet, helping the shop stay top-of-mind and accessible for further engagement.
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