Bosch is launching a “digital marketing university” to provide Bosch Car Service member shops with new training and tools for website marketing, web scheduling, social media, loyalty and search engine marketing. Bosch intends to roll out its digital marketing university in the next few months. The initial training sessions will introduce the latest digital marketing technology. These sessions will be followed by webinars and access to online resources.
“While our service centers are highly skilled in servicing vehicles, promoting their businesses properly online is out of the comfort zones of many shops,” explained Michael Lippman, marketing manager for the Bosch Car Service program. “With our new digital marketing university, we’ll give them the assistance they need to grow their businesses.”
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