Irvine, CA-based CarMD.com Corp. has hired Mike Beard as chief operating officer and Mike Fitzgerald as vice president of marketing and sales. The company also has appointed David Rich as technical director.
Beard is responsible for CarMD’s strategic planning, process improvement, and programs to maximize productivity and efficiencies. He comes to CarMD as the managing partner of Value Based Project Management, a consulting firm. His career and consulting work have spanned more than 30 years of tactical, management and leadership positions for a range of companies.
Fitzgerald oversees new business development, sales, marketing, design and product training for CarMD. A 25-year aftermarket veteran, he has held management positions at Echlin Inc., Dana Corp. and Standard Motor Products. Fitzgerald currently serves on the board of AAIA and is chairman of the association’s marketing and member relations committee. He is also president of MFitzgerald Associates LLC.
As technical director, Rich is involved in the design, validation, and support of products and services for the consumer, retail, and commercial markets. He also consults on the CarMD Vehicle Health Index, vehicle repair and reliability data published by CarMD. Rich has more than 15 years of experience in the automotive repair and service industries, including more than a decade in technical product development and department management for Innova Electronics Corp. He is on the board of directors and serves as technical director for the Equipment & Tool Institute (ETI).
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