Erik Olsen will take over as the president and CEO of TBC Corp. on Jan. 1, succeeding Larry Day. Olsen was chief operating officer of TBC Corp., as well as president and CEO of the TBC Wholesale Group. He joined TBC in 2004 as senior vice president and chief marketing officer after holding various senior management positions with Michelin North America.
Day, who has served as TBC’s president and CEO since 1999, will remain chairman of the board, a post he has held since 2005. Day joined TBC in 1998 as executive vice president and chief operating officer following a five-year stint as president and CEO of Monro Muffler & Brake. His background also includes managerial positions with Montgomery Ward and the Firestone Tire & Rubber Co.
Olsen said that, under Day’s leadership, TBC has experienced tremendous growth and progress. “Our company is uniquely positioned in the tire and automotive service industry, and is poised for our next phase of significant evolution,” Olsen added. “One of our key focus areas will be the acceleration of initiatives to leverage the strength of each subsidiary to better serve our customers, franchisees and associates.”
Headquartered in Palm Beach Gardens, FL, TBC is one of the nation’s largest marketers of automotive replacement tires. The company is a wholesale supplier to independent regional tire retailers and distributors throughout the United States, Canada and Mexico. Additionally, TBC’s wholesale group operates Carroll Tire, a regional tire wholesale distributor servicing independent tire dealers across the United States.
TBC’s retail group operates more than 2,700 franchised and company-operated tire and automotive service centers under the brands Tire Kingdom, Merchant’s Tire & Auto Centers, National Tire & Battery (NTB), Big O Tires, Midas and SpeeDee Oil & Lube.
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