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Connected Car Service Provider Touts Funding

Charleston, SC-based Zubie, a connected car service provider, has raised $10 million in “Series A” funding from Castrol innoVentures, the innovation arm of global lubricants giant Castrol; the communications company Comporium Inc.; and OpenAir Equity Partners.

Launched nationally in September, the Zubie uses a cellular device (called the Zubie Key) that plugs into a vehicle’s OBD port to capture vehicle and driving data, including car diagnostics, location-based alerts and driving behavior reports. The Zubie service is sold via,, the company’s own storefront, telesales and via channels for enterprise customers. The device is iPhone- and Android-compatible.

Notably, customers have the option of sharing their data in exchange for services and discounts from auto service and insurance partners.

In related news, Zubie has announced that John Barnes Jr., executive vice president of marketing and business solutions for Comporium, and Jonathan Tudor, venture director for Castrol innoVentures, are joining the Zubie board of directors.

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