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Driven Brands Unwraps New Hub & Spoke Franchise Program

Charlotte-based Driven Brands — the parent company to six franchised automotive brands, including Meineke Car Care Centers and Maaco — has introduced a new hub-and-spoke franchise model, which allows franchise owners to service a smaller market of about 200,000 registered vehicles with four Meineke and one to two Maaco locations.

Maaco would serve as the hub, supported by surrounding Meineke centers. The initial investment for this model is around $1.2 million. Markets targeted for expansion include Baltimore, Buffalo, Chicago, Cleveland, Dallas, Los Angeles, Miami, New York, Phoenix, Pittsburgh and Rochester, NY.

The goal of this hub-and-spoke model is to help owners dominate a market in both automotive service categories.

Dave Schaefers, senior vice president of franchise development, said this is a model for franchisees with the financial and operational ability and who want to control their market — from single car owners to large fleet and trade accounts. “The hub-and-spoke model is also a great way for car dealers to expand their business to capitalize on the trend of people keeping their cars longer instead of buying new,” he explained.

Growth projections for Meineke call for about 70 to 80 new franchises to be added in each of the next three years, with a total of roughly 180 to 200 franchises added by the end of 2014. Maaco growth projections call for approximately 165 additional new centers to be opened by 2014.

Aside from Meineke and Maaco, Driven Brands is the parent company to Econo Lube N’ Tune (automotive repair and quick-lube services), Aero Colours (automotive paint repair), AutoQual (vehicle reconditioning, protection and appearance services), Drive N Style (aftermarket installation services) and Tortal.net (a training company that specializes in developing interactive online training).

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