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ESI’s Bill Haas To Deliver Keynote At ATE

Bill Haas, an automotive coach with the Educational Seminars Institute (ESI), will address “Rewarding Bad Behavior” at the Automotive Training Expo (ATE), slated for March 1-3, in Seatac, WA. His presentation will examine the choices people make in terms of behavior, the examples they set by their behavior, and the difference people can make with their behavior.

Haas also will lead a management session on “Selling the Value Nobody Can Compete With,” designed to help attendees avoid price-based selling by learning to ask powerful questions when talking with customers.

In addition, ESI’s senior instructor and owner, Maylan Newton, will lead three management sessions during ATE. “Handling the Phone Shopper” will address how to convert callers into customers by using consultative and relationship selling to build trust. “Internal Sales: From Technician to Service Advisor” will cover the processes and procedures between technicians and service advisors that make a shop successful. “Hiring 101” will address the basics of hiring the right employee … what to ask, what to know to get the right person for the job, and the value of testing.

ATE will feature more than 80 industry-expert trainers delivering management and mechanical technical training, as well as a trade show and networking opportunities. Click here for more information or to register.

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