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Federated Augments Car Care Program

Federated Auto Parts has expanded and made enhancements to its Federated Car Care Center program. Recent additions include the MechanicNet automotive marketing program, allowing individual car care centers to create marketing plans specific to their own business, and the BusinessVoice on-hold marketing program.

Popular staples of the Federated Car Care program remain, such as the free roadside assistance program, the nationwide warranty program, and the dedicated Federated Car Care website, which features a web page for each car care center member. Also included is access to a variety of training programs and marketing support, including point-of-sale material, signage, and promotions like “Get Dirty with Kenny” and the annual car care sweepstakes.

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