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New Responsibilities, New Personnel At ISN

Integrated Supply Network (ISN) vice president of sales and service Nellda Clark has added responsibilities. Clark is now responsible for all sales and customer service departments, adding mobile sales, export and the customer service departments to her list of national accounts, stationary sales and the e-commerce department.

In addition to these traditional ISN divisions, Clark includes the former Preferred Tool & Equipment outside sales force in her team. (ISN recently acquired Wixom, MI-based Preferred Tool & Equipment).

Clark has more than 20 years of industry experience — the last 12 of which involved responsibility for national accounts, mobile and retail store front sales.

Meanwhile, Sarah Shelstrom — previously publisher of Professional Tool & Equipment News and Professional Distributor magazines — joins ISN as its director of media and public relations. Shelstrom will be responsible for all public relations communications for ISN in the automotive aftermarket, and will work with ISN vendors on driving their brands through ISN publications and web media outlets (Toolweb, Mobile Xpress and Tech’s Edge).

Lakeland, FL-based ISN bills itself as the nation’s largest independent automotive and light industrial tool and equipment specialist, serving wholesalers and distributors around the world.

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