Jiffy Lube International recently launched its first franchisee-funded national ad campaign in more than two decades. The campaign, which bears the theme “Leave Worry Behind,” is designed to highlight Jiffy Lube’s commitment to delivering a worry-free vehicle maintenance experience.
The campaign includes TV, radio, print, digital and social media components. It debuted in June with two TV spots on major broadcast and cable networks. The digital side of the campaign includes buys on such online properties as MLB.com and MSNBC.com (to coincide with the 2012 Olympic Games).
The campaign was created by JWT Atlanta (a.k.a. J. Walter Thompson), with media buying handled by Mindshare.