Stu Crum is set to take over as president of Bridgestone Retail Operations (BSRO) on Aug. 5. BSRO operates 2,200 Firestone Complete Auto Care, Tires Plus, Expert Tire and Wheel Works service centers across the United States. Crum has been the president of Jiffy Lube for the last two years. Prior to that, he was vice president of national accounts – North American automotive consumer products at Shell.
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