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Meineke Hires Chief Marketing Officer, Selects Ad Agency Of Record

Meineke Car Care Centers (Charlotte, NC) has hired Jason Moskal as its senior vice president and chief marketing officer. Moskal is responsible for development of the overall brand strategy and execution of Meineke’s strategic marketing programs, including product promotion, marketing communications, traditional and emerging media channels, and new customer acquisition. Most recently, Moskal was U.S. director of marketing for Ally Bank.

In related news, Meineke has named Culver City, CA-based Pitch Inc. as its advertising agency of record. The firm also counts Maaco as a client. (Both Meineke and Maaco are owned by Driven Brands Inc.).

The $30-million Meineke campaign will feature print, digital, broadcast, radio and experiential elements.

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