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Motor Age Targeting Transmission Specialty Shops

The Advanstar Automotive Group has forged a partnership with the Automatic Transmission Service Group (ATSG) to deliver general automotive repair information to transmission specialty shops under a new brand called Powertrain Pro, which will begin in January and will come under the umbrella of Motor Age, an Advanstar magazine.

ATSG is a technical support service for the automatic transmission industry, offering a technical hotline, books, software, bulletins, seminars and technical courses to automatic transmission professionals.

Powertrain Pro will reach out to the transmission market with content in Motor Age’s monthly print magazine; periodically in Powertrain Pro print supplements; in weekly newsletters; and in regular, technically-focused educational webinars.

Wayne Colonna, president of ATSG, will serve as publisher of Powertrain Pro. He will contribute a monthly column and technical content in Motor Age, as well as be involved in webinar training.

Colonna stresses the need to provide general auto repair information to specialty transmission shops amidst a challenging business environment. “Not only is the repair of automatic transmissions more difficult for these shops, but, since 2006, the amount of repairs have steadily declined by 3 percent per year,” Colonna explained. “So, there’s been a need for automotive transmission shops to diversify into general automotive repair work in order to survive. So, these shops are eager to learn what’s necessary to work under the hood — beyond their specialty — into areas such as ABS, powertrain and engine management.”

The new brand will be centered at Advanstar estimates Motor Age reaches more than 10,000 transmission specialty shops.

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