Acworth, GA-based Mudlick Mail, a provider of direct mail services for the automotive service industry, is adding another new item to its offerings. The company now provides customers with a free call-tracking service that logs and records calls generated by that client’s direct mail program. Using the program, Mudlick Mail clients can track the number of calls received and assess how well their employees are responding to customer inquiries.
Here’s how it works … Mudlick Mail clients receive a local phone number based on the location that is listed on their direct mail offers. Each call that comes into the line is recorded for evaluation. Clients can then log into a website and scan the call counts, listen to individual calls and forward them to staff for review.