San Jose, CA-based Kukui Corp., a provider of marketing software for the auto repair industry, has formed a partnership with direct-mail specialist Mudlick Mail. Kukui’s platform provides shop owners with insight into how much business their marketing channels are generating. The company’s products include smart web pages that are optimized to boost conversion rates; a content management system that is integrated with a shop’s point-of-sale system, and customer retention tools such as email service reminders.
Under the agreement, Kukui will offer Mudlick Mail customers a free month of access to its platform as well as enhanced tracking to determine the return on investment of their direct-mail campaigns. Meanwhile, Mudlick will offer exclusive direct mail packaging and pricing for Kukui customers. The company also will provide free access to its learning center, which offers webinars, training videos and other resources designed to help shop owners make the most of their advertising programs.
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