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Mudlick Mail Introduces Personalized Mailing Program

Acworth, GA-based Mudlick Mail, a provider of direct mail services for the automotive service industry, has unveiled a new program that allows clients to customize their mailings on a house-by-house basis. This “Variable Data” offering is designed to help shop owners build long-term relationships with customers by giving them the ability to customize their offers based on a household’s buying behavior, interests and life events. It also lets shop owners track responses to their offers by address and capture data via bar codes or QR codes printed on the cards.