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Mudlick Mail Adds Direct Marketing Expert

Direct mail provider Mudlick Mail (Acworth, GA) has appointed Sandra Worm to serve as the company’s first vice president. Worm brings more than 25 years of direct marketing experience to her new position. Before joining Mudlick Mail, she spent nearly two decades with direct marketing services company Harte-Hanks, serving in a variety of positions, most recently as vice president of client development. She also developed and launched the Postal Watch newsletter as a publisher with Intertec Publishing.

President Tim Ross said Worm adds depth and insight to Mudlick Mail at a time when the company is expanding into new verticals and new geographic markets. “She has developed and managed multi-channel marketing programs across an array of industries, including the automotive, financial, retail, high-tech, insurance and non-profit arenas.”

In her new role, Worm will help guide the company’s expansion efforts and support Ross in overseeing Mudlick’s operations.

Mudlick says its sales grew from $8 million in 2011 to $11 million in 2012, marking the fourth consecutive year of revenue growth. Mudlick also says its customer base expanded from 500 clients in 2011 to 750 last year. This was due, in part, to expansion into the dental market.

The company began as a provider of direct mail services for auto repair shops.

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