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New ASA Director Promises More, And Quicker, Engagement

New Automotive Service Association (ASA) executive director Ray Fisher said he’s focused on strengthening interaction and communication with the association’s membership.

“We want to definitely engage our membership more,” Fisher said on a Jan. 10 conference call with the trade press. This will happen through polls and surveys, Facebook Live postings, weekly webinars and more, he said.

“We’re only going to be as successful as the engagement from our membership,” Fisher said. “Joining a country club or tennis club doesn’t make you a better player. You still have to be involved. But, it provides the opportunity, and that’s exactly what ASA does.”

Fisher, the former executive director of ASA’s Michigan affiliate, started the job Jan. 2. He’s based in Texas now, but will continue to also represent Michigan for 90 days while that group’s leadership is in transition.

Fisher said he’s excited to bring his six years of legislative experience in Michigan — including work to remove sales taxes on core charges and update licensing requirements — to the national level.

“I plan to carry that passion and that challenge forward working with (ASA’s legislative representative) Bob Redding and our new mechanic ops. committee, collision ops. committee and volunteers,” Fisher said.

Telematics — and access to and ownership of information — will be top-of-mind, as will monitoring the EPA, OSHA and IRS for legislation that impacts the industry.

As far as long-term planning, ASA’s board of directors plans to review its strategic plan with Fisher in March and make adjustments as needed.

Fisher said he’ll revisit the affiliate model and consider what ASA can do better for affiliates, as well as best ways to reach areas without local affiliations.

The group’s annual meeting April 30 to May 2 will include training and live demonstrations, as well as succession planning for business owners, which are priorities for Fisher.

Fisher described himself as a highly proactive person — a characteristic he thinks will help ASA meet its mission of enhancing professionalism in the repair industry.

“I think the biggest challenge we have as an industry is making sure we don’t bury our heads in the sand, and instead we look for that opportunity of what’s next,” he said.

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