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New England Dealership Group Adds Mighty Franchise

Balise Motor Sales now operates a wholesale Mighty Auto Parts franchise. With facilities in Massachusetts, Rhode Island and Connecticut, Balise is one of the largest retailers of new and used automobiles in New England. New car dealerships include Buick GMC, Chevrolet, Ford, Honda, Hyundai, Lexus, Mazda, Nissan, Scion, Subaru, Toyota and Volkswagen. Balise also has three collision repair centers.

Its Mighty wholesale distribution division is based in Warwick, RI and operates as Mighty of Rhode Island.

Jeb Balise, president of Balise Motor Sales, said Mighty will help his company capture a bigger share of the customer-pay service business. “We will always emphasize our OE affiliations and service commitment. However, the reality is that the average vehicle age is now nearly 11 years, and we’re missing much of the service business on older cars,” Balise explained. “By providing more service menu options to our customers with older vehicles, we think we’ll be able to grow our service business across all makes and models, boost our customer retention numbers, and enhance our fixed cost absorption.”

Dan Elmer, director of fixed operations, added that, with the exclusive distribution rights for Mighty products throughout a key market area, Balise Motor Sales can leverage relationships with its wholesale accounts. “We’re sold on Mighty’s product quality and anticipate strong demand for Mighty’s inventory control services from our outside accounts, many of whom need help managing their stocking products like filters, brakes, wipers, batteries and chemicals,” Elmer said.

Mighty Distributing System of America is headquartered in Norcross, GA and oversees 112 franchises in 42 states.

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