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New Meineke/Econo Lube Prototype Debuts

Driven Brands — the parent company to six franchised automotive brands, including Meineke Car Care Centers, Econo Lube N’ Tune and Maaco — has opened a new prototype Meineke/Econo Lube location on Beatties Ford Road in Charlotte, NC. The co-branded facility, which the company refers to as “Meineke of the Future,” is 5,334 square feet, which is larger than most existing Meineke and Econo Lube structures.

The prototype was constructed to handle more than 150 oil changes per week, with more lube pits and lanes plus dispensing and waste oil equipment than a typical Econo Lube. The shop also has a large inventory of tires, as well as the necessary tire changer and balancing and alignment equipment to handle tire changes. The new prototype can handle twice as many customers per week as other co-branded centers and more than three times as many customers as a normal Meineke location.

“This new center showcases the best of Meineke and Econo Lube under a single roof,” said Dave Schaefers, senior vice president of franchise development. “The seven-bay facility has already experienced great weekly car count up there with some of our highest-producing centers. We are very excited about the latest addition to Driven Brands and look forward to new franchisees using this build out.”

The company’s growth projections for Meineke call for about 70 to 80 new franchises to be added in each of the next three years, with a total of roughly 180 to 200 franchises added by the end of 2014.

Meanwhile, Driven Brands plans to continue expanding Maaco’s presence in markets across the United States, and growth projections call for approximately 165 additional new centers to be opened by 2014. Markets targeted for expansion include Baltimore, Buffalo, Chicago, Cleveland, Dallas, Los Angeles, Miami, New York, Phoenix, Pittsburgh and Rochester, NY.

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