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News Briefs 11/20/13

Solera Holdings’ purchase of equity interests in a parent company of Service Repair Solutions Inc. is now complete. SRS is the parent company to Identifix, iATN, MPI and Auto Point.

Veyance Technologies has released a new Goodyear Engineered Products mobile application. By scanning or entering a VIN, the PartFinder app provides access to a complete list of compatible parts. Images, diagrams and other educational tools also are available.

Midas is working with LionMaus Media on a new social media strategy designed to keep the brand front-of-mind by employing a variety of witty, irreverent content and promotions. A large Facebook campaign is planned for early 2014.

Magnum Gaskets by MSI has expanded its phone and web tech support.

Airtex and ASC Industries have launched a website, WaterPumpU.com, that provides diagnostic and procedural information and technical support for water pump replacement. It includes how-to videos and technical service bulletins.

Dayco Products’ mobile app now includes a license plate parts lookup feature.

Mitchell 1’s SureTrack diagnostic information service has exceeded 11 million articles this year.

BG Products (Wichita, KS) has launched three new certified training courses for technicians: power steering service, cooling system service and driveline service.

General Motors is transitioning its service brand in Canada to Chevrolet, Buick, GMC and Cadillac Certified Service. The transition should be complete in early 2014.

Lord Corp., maker of Fusor auto repair adhesives, has partnered with Hendrick Motorsports to develop a new training video to showcase applications and uses for Fusor products.

• Effective Jan. 1, Sherwin-Williams will become “The Official Automotive Paint” of NASCAR.

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