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News Briefs 2/6/13

• Since the inception of the AAA Mobile Battery Program, AAA/CAA clubs have tested more than 22 million batteries at the roadside, resulting in excess of 7.5 million defective batteries being replaced on the scene.

Identifix (Roseville, MN) has added genuine Volkswagen, Audi, and Hyundai service and repair information to its online tool Direct-Hit.

Mitchell 1 has optimized its SocialCRM marketing services product for mobile devices. This is intended to improve the effectiveness of the service reminder emails, thank-you emails, appointment requests and customer reviews when viewed on mobile devices.

Discount Tire, in late 2012, opened in Bowling Green its first retail location in Kentucky. This expands the company’s footprint to 24 states.

Sears Auto Centers is bringing back the RoadHandler line of tires after nearly a decade. The long-lasting premium tires carry a 100,000-mile warranty. RoadHandler is exclusive to Sears.

Magnum Gaskets (Bannockburn, IL) has launched GasketMaster, a free online training program for professional technicians. Click here for more information.

VIP Parts, Tires & Service says it raised more than $36,750 over the holidays for Make-A- Wish. The company has raised nearly $202,000 for the group over the last five years.

• Elections for the 2013 ASA national board of directors are being held through the end of February. All regular members in good standing with the association are eligible to vote for one position of general director.

• Northwood University’s 50th annual International Auto Show is slated for Sept. 27-29. The event, billed as North America’s largest student-run outdoor new car auto show, will be held on the Midland, MI campus of Northwood University.

• The 2013 edition of the Automotive Lift Institute’s “Vehicle Lifting Points For Frame Engaging Lifts” is now available. The guide is a quick-reference single-source manual for lifting point information as recommended by vehicle manufacturers. Click here to order.

Investcorp has sold CCC Information Services to Leonard Green & Partners. CCC is a provider of advanced software and workflow tools to the insurance automotive claims and collision repair industries. The sale comes just months after Investcorp sold another industry company, FleetPride.

• The National Automotive Technicians Education Foundation (NATEF) has announced that Brevard Community College in Cocoa, FL is the first automobile technology program to achieve accreditation to the new NATEF automobile accreditation standards. The new standards were updated in 2012.

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