OEConnection LLC (Richfield, OH) now offers a consumer-facing OE parts website designed to leverage search engines to help franchise dealers compete for online parts sales. The EasyParts.com OE parts locating technology uses search engine optimization (SEO) to help a dealership’s parts inventory rank higher in part number search results from search engines like Google, Yahoo and Bing. OEConnection explains that, because a dealership’s parts inventory is updated daily on EasyParts.com, this provides content and update frequency to help deliver improved page rankings in search results.
EasyParts.com also helps consumers locate the closest dealerships that stock their searched-for parts. And ordering parts through EasyParts.com links a buyer to a dealership’s website where the buyer can begin the transaction or request additional information.
This new technology integrates with ConsumerLink, a B2C parts e-commerce platform dealerships customize and merge into existing websites or use as a stand-alone OEM e-parts store. This also allows dealerships to employ ConsumerLink’s discounting, parts promotion and shipping option capabilities.
EasyParts.com is currently available to any OEM brand franchise dealership located in the United States.
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