The publishers of the Parts & People newspapers have developed a monthly e-newsletter targeting educators at NATEF-accredited schools. Copies of Automotive Educator began hitting email inboxes this summer. Circulation is now focused west of the Mississippi, where Parts & People has the strongest presence, but could expand to other regions in the future, Publisher Lance Buchner said.
“Parts & People has worked closely with schools for 30 years,” Buchner said. “This gives us a way to formally pass on articles and information to educators in our field.”
Editors were finding that they couldn’t fit all of the industry’s plentiful education news in their print editions. At the same time, there’s been a surge in recognition for the importance of automotive education and an industry push to open communication with schools, Buchner said. So, the timing for an education-focused e-edition seemed opportune, he said.
The newsletter isn’t a commercial venture yet, but Parts & People may eventually look into advertising or partnership/sponsorship opportunities with manufacturers, associations and maybe even four-year schools, Buchner said.
Newsletter topics will include coverage of association news, including from the North American Council of Automotive Teachers; industry trends affecting educators and their students; accreditation updates; forward-looking initiatives; student competitions and events; and scholarships and grants.
“I feel that a good share of students never know about the opportunities available to them,” Buchner said.
Parts & People is the primary operation of the Automotive Counseling & Publishing Co. The Denver-based company publishes monthly print editions for the parts and service industry in six regions: Mountain, Midwest, River Valley, Southern California, Northern California and Northwest. — Sarah Hollander
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