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Pep Boys Eyes Customers Creating Their Own Service Estimates

Philadelphia-based Pep Boys plans to introduce a program that allows customers to develop their own service estimates. “We have the best pricing among national and regional service providers, so we intend to create a transparent shopping process for our customers and to convert their research into appointments,” President and CEO Mike Odell said during the company’s third-quarter earnings conference call in December.

Details weren’t available as to how the program will work or when it will launch. Odell said the initiative is part of the company’s overall effort to increase its e-commerce options, including the introduction of online service appointments, and ship-to-home and buy online and pick-up in store programs.            — Sarah Hollander

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