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Polk Revamps National Vehicle Population Profile

Southfield, MI-based Polk has released an enhanced version of its National Vehicle Population Profile (NVPP), which offers users a detailed view of the vehicles on the road in North America. Among the enhancements are the following:
• The ability to review catalog application coverage against the latest population of cars and trucks on the road.
• The ability to determine vehicle age by the exact month of a vehicle’s first registration, rather than by model year.
• The ability to understand which vehicles are still with their initial owners and which have been sold multiple times.
• Expanded coverage, including Class 4-8 vehicles.

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