Pro-Cut Rotor Matching Systems (West Lebanon, NH) has launched a new branded brake service, BrakeSaver, that merges its rotor machining equipment with on-site training and point-of-sale material. The concept here is that, just as a tire needs to be balanced, a rotor must be matched to the hub. The BrakeSaver program includes training in rotor machining and selling the service to customers. Factory-trained experts come to shops to assemble the lathe and train staff in its use. And, counter staff members are trained on the BrakeSaver process so they can upsell the service. Point-of-sale and marketing material are included.
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