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Scholarship Funding Sought For New Tire Dealer Education Program

The Center for Tire & Service Education (CTSE) is seeking corporate scholarship funding to offset a portion of the $5,995 per-student program fee for participants in Tire Leadership 21, the new business education program targeting North American independent tire dealers.

Tire Leadership 21, which officially launches in mid-April, is designed to develop the next generation of tire dealer managers and owners. It covers a range of business, management and leadership topics. The program was created through a collaboration between a group of tire dealers (CTSE) and Northwood University.

Funds will be held and distributed to Tire Leadership 21 participants by Northwood University. Scholarship funds may be donated to the general scholarship fund or earmarked for a specific participant, company or group. All donations are tax deductible.

By funding scholarships, tire manufacturers, tire marketers, industry suppliers and others can help ensure that the maximum number of high-potential tire dealer employees can participate in this program. The 2014 Tire Leadership 21 program will be limited to 30 participants.

CTSE has developed a structured multi-year gifting option, and straight donations also are being accepted. For donation information, contact program director Brian Cruickshank at (989) 430-7774.

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