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Schrader Debuts EZ-Choice.com, TPMS Road Show

Schrader has launched a multi-faceted campaign titled “Make the EZ-Choice” to raise awareness and convey best practices for tire pressure monitoring system (TPMS) technology. The campaign is designed to engage all aftermarket channels on such topics as diagnostics, operational best practices and customer communications.

With this campaign, Schrader has launched the website EZ-Choice.com, as well as a road show tour delivering hands-on training in key U.S. and Canadian markets.

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