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Service-Oriented Program Returns To HDAW

The SOLD14 program, which stands for Service Opportunities & Learning Day, will return in 2014. The session — which will be held Jan. 27, the day before Heavy Duty Aftermarket Week (HDAW) — will concentrate on the changing nature of heavy-duty service and parts distribution and the business decisions involved. The agenda features the following presentations …

• “Service: The Independent Aftermarket’s Final Frontier” with Bill Wade of Wade & Partners
• “Navigating New Service Channels” with Molly MacKay of MacKay & Co.
• “Making Change ‘Stick’ in Shops” with Dave Kwinn, MSOE
• A panel discussion on “The Future of Affiliate Marketing Service Shop Programs” with leaders from HDA Truck Pride, Vipar and Power HD
• “Expanding Parts & Service Opportunities Using Analytics” with Bruce Merrifield of Merrifield Consulting

Held at the Mirage in Las Vegas the day before HDAW, a separate registration is required. The cost is $149 for one person and $99 for each additional attendee from the same company or for any member of one of the sponsoring groups or associations. Click here for more information or to register.

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