A shake-up of sorts has occurred in the Southeast quick-lube market. South Lubes, a large Jiffy Lube franchisee based in Orange Park, FL, has exited the automotive aftermarket, selling its 57 shops. The buyers are: Heartland Automotive Services, the largest U.S. Jiffy Lube franchisee, which has purchased 33 locations across northern Florida and South Carolina; and a new entity, CISA Lubes SC, which has acquired 24 Jiffy Lubes in the Charlotte, NC and Columbia, SC metro areas.
For Heartland, this means the opening of a new Southeast division, which is led by Regional Vice President Jim Orsi. This new business unit combines Heartland’s existing Jiffy Lubes in the Savannah, GA and Hilton Head Island, SC markets with the newly acquired shops primarily in Charleston, SC; Gainesville, FL; and Jacksonville markets.
The South Lubes deal marks the second largest acquisition in Heartland’s history. “This transaction is a significant step in Heartland’s history,” explained James Marcum, interim CEO of Heartland. “We are very proud that we have increased our footprint to more than 570 locations in 23 states. In addition, the newly acquired locations … provide a natural platform for growth in the Southeast market.”
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