Tire Review magazine and the Strategic Alliance Group (SAG) are working to develop and produce Top Shop Total Business Groups, a premium-level peer-to-peer support and education program for U.S. and Canadian independent tire dealers. Founded in 2011, the Strategic Alliance Group facilitates a number of SAG-founded and private-brand 20 Groups for retail and commercial tire dealers.
Prospective Total Business Group members will be specifically invited to join. Seats for each group will be set based on geography and demographics so that participating dealers are not in competition with each other. This will allow participants to share ideas, concepts, best practices and business information that will allow the creation of meaningful financial benchmarking data.
Stu Zurcher, founder of the tire industry’s 20 Group concept and president of SAG, said the Total Business Group concept is similar to the 20 Group programs that currently exist, only in a “super-charged” form. “The focus of this new program will be to assist highly successful tire dealers continue to improve their operations and fuel future growth by applying many of the traditional 20 Group peer education and support techniques to a menu of additional educational and data-driven offerings,” Zurcher explained.
In the coming months, the group will begin extending invitations to targeted dealers and developing set groups. The first regular meeting of a finalized group is expected to take place by the fourth quarter of 2014.
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