Valvoline Instant Oil Change (VIOC) franchisee Metrolube Enterprises has purchased 39 quick-lube shops in central and southern Florida from Southern Express Lubes. The transaction breaks down as 37 Mobil1 Lube Express sites and two Shell Rapid Lube centers. The shops — located predominantly in Orlando, Palm Beach, Miami and Fort Myers — will be rebranded under the VIOC banner over the next two months. Financial terms of the deal were not disclosed.
Bob Ladas founded Metrolube Enterprises in 2002 to develop and operate VIOC franchises. A year later, Metrolube opened its first franchised shop in Hudson, MA. It expanded into Florida with shops in West Palm Beach and Stuart in 2009. The Southern Express acquisition brings Metrolube’s total store count up to 55, with 50 of those stores in Florida and five in Massachusetts.
Matt McKeown, vice president of franchising for VIOC, said this is one of the network’s largest acquisitions. “We’re excited to expand in the Florida market with such an outstanding franchisee,” McKeown said, adding that the Florida market presents a great opportunity.
Following this transaction, VIOC now has roughly 900 locations across the United States.
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