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Vehicle Check-Up Event Added To Northwood International Auto Show

This year’s Northwood University International Auto Show will have a vehicle service and repair element for what is believed to be the first time in the event’s 49-year history. The Car Care Council — along with volunteer technicians and students from Northwood’s Automotive Aftermarket Management program — will host a vehicle check-up event from 10:00 am to 5:00 pm on Sunday, Oct. 7 in the parking lot of Dow High School, which is adjacent the Northwood campus in Midland, MI.

Event promoters are calling the vehicle check-up the largest of its kind.

Featuring free vehicle inspections to consumers by volunteer technicians, the event will provide students first-hand experience working with the aftermarket companies that will exhibit and provide educational demonstrations about preventive maintenance. According to Larry Silvey, chairman of Northwood’s Automotive Aftermarket Management program, the car care event fulfills his desire to reach beyond the classroom.

“We put our students in real-world situations with a unique internship program and the opportunity to travel to some of the industry’s premiere automotive shows and events,” said Silvey. “The vehicle check-up event is another extraordinary way for our students to connect with the industry in which they will be working, and the bonus is that they will be helping the community while they’re helping themselves.”

In addition to the inspections at the vehicle check-up event, aftermarket companies will host demonstrations showing worn versus new parts like wiper blades, hoses, belts, tires, brake pads and rotors, as well as dirty versus clean engine oil and fluids.

Additionally, during the entire Northwood University International Auto Show being held Oct. 5-7, the Car Care Council will operate a booth near the parking shuttle bus drop-off on campus. Staffers will be on-hand to discuss “Be Car Care Aware,” distribute free car care guides to consumers and provide information about the Sunday vehicle check-up event.

The Northwood University International Auto show is billed as the largest student-run new car outdoor auto show in North America. It features more than 500 new cars, trucks, RVs, semis, and specialty and promotional vehicles. It is expected to draw nearly 50,000 attendees. More than 600 Northwood students from all curricula will participate in the show.

Aftermarket companies interested in having a table and demonstration at the event can contact Jennifer Tio at jennifer.tio@maxmarketing.com or (312) 768-7379. For more information about the vehicle check-up event, contact the Car Care Council at (240) 333-1088. And, for more information about the Northwood University International Auto Show, visit http://www.northwood.edu/autoshow.

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