Advance Auto Parts’ Motoshop Technology Tools unit has introduced “The 5x Guarantee” for its MotoRev marketing program, a product designed to help commercial shops improve brand awareness, as well as attract, retain and connect with more customers. The guarantee promises a $5 return for every $1 spent on the MotoRev Shop Marketing Program or a repair shop’s next month with MotoRev is free.
MotoRev provides shop owners with tools to automate personalized, shop-branded communications to new and returning customers based on vehicle information and service history. MotoRev tracks on-program revenue from customer receipts directly influenced by the Shop Marketing Program to determine return on investment.
The product also includes such reputation management services as online customer reviews and professional website development and management.
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